The Instagram app has emerged as one of the most important social media platforms, with over 1 billion active monthly users.
It is no wonder then that it is not just used for personal purposes, but is increasingly being used by businesses as a marketing platform.
But to be best able to utilize this platform and all it has to offer, you need to understand how you have been doing so far and exactly what you need to improve.
This is where Instagram analytics tools come into the picture. These tools can not only help you track and measure your past performance but can also help shape your future Instagram strategy.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
What Are the Top Instagram Analytics Tools That You Can Use in 2022?
We have compiled a list of 21 such tools for you, which can help you ace your Instagram strategy in 2022 and beyond.
Excited to see these tools? Read on and decide for yourself, which of these tools you like best.
1. HashtagsForLikes
This Instagram analytics tool enables you to track and analyze Instagram data for any account. You can get Instagram insights about their most-used hashtags and how their account grew day by day.
These Instagram insights can help you analyze how your competitors grew their followers and which hashtags helped them drive the most engagement. You can use this data to improve your account.
HashtagsForLikes can also help you track and measure the growth and success of your Instagram account. You can use those Instagram insights to grow your following further.
Pricing
Pricing starts at 15 per week. Free version is also available.
2. Combin
Combin is much more than a simple Instagram analytics tool. In fact, it is a multi-functional tool that can help you grow and manage your account.
It helps you analyze your audience and track your account activity and growth. This provides you with Instagram insights that help you grow your Instagram presence.
Features
- Provides detailed audience analytics
- Tracks and manages up to 15 Instagram accounts
- Gives details on account activity, audience growth, engagement rates, and more
Pros
- You can try it for free
- It is simple to use
- Suitable for anyone with an Instagram account
Cons
- Managing more than 5 accounts costs extra
Price
- Personal – $15 per month
- Business – $30 per month
Pro Tip: Also leverage its Instagram content scheduling and auto-publishing tool.
3. Reportei
This instagram analytics tool integrates several digital marketing channels with Instagram reports – quickly and easily. On Instagram, you can generate Instagram Stories, Instagram Ads, plus Instagram Business reports on a single screen.
It is designed to help freelancers, digital marketing agencies, and marketing teams. It also includes a unique Marketing Timeline, a different way to create digital marketing and social media reports.
Features
- Instagram Stories, Instagram Ads, and Instagram Business reports on a single screen.
- Integration between different channels like Facebook, LinkedIn, Google Ads, Mailchimp, YouTube, and more.
Pros
- Create reports in 3 seconds.
- Customizable reports.
- Generate PDF and link reports.
Cons
- Provides reports only. It does not have post scheduling features.
Price
- Basic (up to 5 clients): $29/month
- Intermediate (up to 10 clients): $49/month
- Advanced (up to 20 clients): $89/month
- Custom (more than 20 clients): Starting at $129/month
- Annual plans with discounts
Tool/Platform/Software Level
Beginner, Intermediate, Expert – Anyone can use
Usability
Easy to use, friendly UX
Pro Tip: Use Reportei’s Marketing Timeline to create a timeline report. It’s a new way to understand the evolution of a digital marketing project.
4. Share My Insights
This Instagram analytics tool gives you access to advanced Instagram insights and analytics using the official Instagram API. With these in-depth statistics, you can easily track, analyze, and optimize your Instagram marketing efforts.
Want to collaborate with an influencer?
You can ask them to share a sharemyinsights link to get 30 days of Instagram insights. This can help you see whether or not they have an active and engaged following.
You can also create and share your own Instagram insights link as social media proof. Showcasing how engaged your audience is can help you get better work opportunities.
Pricing
You can use their service for free forever or upgrade for more advanced insights. Their Premium plan starts at $5 per month.
5. Heepsy
Unlike other tools on this list, Heepsy is hyper-specialized and focuses only on influencer analytics for your Instagram account. This instagram analytics tool provides in-depth influencer analytics reports to help you find the best influencers to grow your Instagram account.
Wondering if it is right for you?
If you have an always-on influencer marketing strategy and work with influencers on a regular basis, then this tool is a must-have for you.
However, if you simply want Instagram analytics that you can use to organically grow your account, then you should look at other options.
Features
- Influencer audience analytics
- Authenticity and past collaborations analysis
- Extensive and relevant influencer search
- Influencer cost estimations
Pros
- Can be used all types of businesses
- Customized pricing for enterprises and agencies
- Simple, user-friendly interface
- Provides a free trial plan
Cons
- Provides only influencer analytics, not all types of Instagram analytics
Price
- Starter – $49 per month
- Business – $169 per month
- Gold – $269 per month
Pro Tip: Use this in conjunction with other Instagram analytics and management tools to grow your account and get more conversions from it.
6. Crowdfire
This is one of the best Instagram analytics tools out there and it provides you metrics on engagement and reach, post-performance analytics, and historical analysis for your Instagram profile. With this free Instagram analytics tool, you can figure out what your followers like and what they don’t.
Pricing
Crowdfire platform is free to use for individual accounts. However, they offer paid plans as well. The Plus pack costs $7.48 per month while the Premium plan costs $37.48 per month. It’s one of the best Instagram analytics tools because its VIP plan also costs only $74.98 monthly.
7. Iconosquare
This is one of the most effective Instagram analytics tools that not only provides insights into your account but also benchmarks your performance within your industry. The tool has a visual, easy-to-use reporting dashboard where you can see and analyze your Instagram performance metrics. Iconosquare is also one of the best apps to understand your followers.
The tool provides data on a variety of metrics including your content performance and audience engagement metrics. Iconosquare is also one of the top mobile apps for Instagram analytics. You can also use its website to track your performance.
Pricing
Wondering if you can afford this tool? Let’s find out.
Iconosquare offers three packages namely, Pro, Advanced, and Agency. The Pro package starts at $29 per month while the Advanced package starts at $59 per month. The pricing increases based on the number of social media accounts you with to include and the number of team members.
It’s one of the best Instagram analytics tools simply because they’re extremely transparent with the pricing on their website.
8. Instagram Insights
What better way to get analytics on Instagram than to use the built-in free Instagram analytics tool? Anyone who has a business profile on Instagram can utilize this instagram analytics tool to get insights into their account’s followers and engagement rates.
It provides you with insights on metrics related to discovery, reach, impressions, website clicks, profile visits, and interactions. The best part about this tool is that it shows you when most of your followers are online.
You can also trust this Instagram analytics tool with the data it provides as it’s directly from the platform itself. You can access them directly from the app.
Pricing
Want to know the best part? Instagram Analytics is one of the best Instagram analytics tools because it’s completely free to use and doesn’t require an additional app.
9. Kicksta
This is essentially an Instagram growth tool that also has a built-in analytics feature. By using this instagram analytics tool you can grow your Instagram reach, get more followers, and build a strong presence on the platform.
What’s more?
You can use its analytics dashboard to track your account’s performance and growth activity. This helps you identify areas for improvement and helps you improve your future performance.
Features
- Simple and visual analytics dashboard
- Auto-engagement feature to engage followers of similar accounts
- Advanced targeting options to find relevant accounts and followers
Pros
- Simple to use
- Saves time and effort using auto-engagement
- Suitable for anyone who wants to grow their Instagram account
- 14-day money-back guarantee
Cons
- Multi-functionality and multiple features increase the price
Price
- Standard – $49 per month
- Premium – $99 per month (after discount)
Pro Tip: Use this tool if you want to delegate the effort of engaging with prospects and winning new followers.